Historical article:
Typical Sales Advertisement from
The N.Z. Radio Times
February 2, 1937
It is generally agreed that if a receiver has to be operated where interference is directly radiated, the most effective way of improving reception is to attend to the aerial; the active span should be erected as far from any metallic conductor as possible, and the down lead which is incapable of picking up any radio voltages be used for connecting the aerial to the receiver.